Singapore Airlines A380 on the ground

Singapore Airlines are to restructure after poor financial results

Singapore Airlines has announced it will become the second Asian legacy carrier to re-structure in a bid to restore increased profitability.

Last month Cathay Pacific announced 600 job losses and SIA have said the will perform ‘a radical review of their business’.

Singapore Airline’s chief executive Goh Choon Phong said he would be ‘leaving no stones unturned’ in his transformation strategy.

 

The airlines, which are renowned for their first class service have struggled to stop lower cost base airlines in the region eroding their short haul market share and the cash rich Middle Eastern airlines who can more than compete on service and have been building up their hubs at Dubai, Abu Dhabi, Doha and Istanbul to facilitate West to East and East to West connecting passengers. 
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