Asia’s largest airline Cathay Pacific has conducted a review of the business that will involve some job losses.

Cathay said “The competition is here to stay and the uncertainty is the ‘new normal’ – we must simply respond. This change will create new oppotunities, but some jobs will no longer be needed. Some new jobs will be created and other jobs may be re-defined.”

Cathay have not specified how many jobs may be lost, however they have stated the new strategy will be based around customer focus and productivity with data analytics and digital capabilities helping to remove inefficiencies and waste.

The airline will plan to make the adjustments with a top down re-organisation beginning from mid-2017 in a bid to arrest the decline in yields in the premium long haul market which has been impacted by increased competition by new and expanding Chinese and Middle East carriers.

It appears challenging times lie ahead for Cathay as they are already restricted by capacity at Hong Kong Airport and also have an ongoing wage dispute with some staff groups.